Shrek 2 is UK's best-selling DVD of the last decade

Shrek 2 is the UK's top selling children’s DVD of the last decade, as the home entertainment industry marks the tenth anniversary of DVD’s launch in the UK. Charts supplied by the BVA, using data from the Official UK Chart Company, show that both Shrek 1 & 2 feature in the top ten most popular children’s DVDs, together selling over five million copies.

Here's the full list of the Top Ten Selling Children’s DVDs over the past ten years...

1. SHREK 2
2. HARRY POTTER & THE GOBLET OF FIRE
3. FINDING NEMO
4. HARRY POTTER & THE PRISONER OF AZKABAN
5. HARRY POTTER & THE CHAMBER OF SECRETS
6. MADAGASCAR
7. HARRY POTTER & THE ORDER OF THE PHOENIX
8. HARRY POTTER & THE PHILOSOPHER'S STONE
9. SHREK
10. CHARLIE & THE CHOCOLATE FACTORY

And here's the Top Ten Selling DVDs over the past ten years...

1. PIRATES OF THE CARIBBEAN – THE CURSE OF THE BLACK PEARL
2. THE LORD OF THE RINGS - FELLOWSHIP OF THE RING
3. THE LORD OF THE RINGS – THE TWO TOWERS
4. PIRATES OF THE CARIBBEAN – DEAD MAN’S CHEST
5. THE LORD OF THE RINGS – THE RETURN OF THE KING
6. SHREK 2
7. THE SHAWSHANK REDEMPTION
8. GLADIATOR
9. CASINO ROYALE
10. HARRY POTTER & THE GOBLET OF FIRE

Growth in DVD sales has been exponential. By the end of 1998, the new format had sold 200,000 discs but this rose rapidly to 4 million the following year. Now 10 years on, with DVD the established platform, BVA figures reveal a total of 248 million DVDs sold in 2007. Furthermore, the latest data from the BVA reveals that so far in 2008, an additional 63.3 million DVDs have been bought by the British public.

Ten years ago consumers were keen to see how DVD would develop compared with VHS. DVD has clearly proved to be a highly popular format. In fact, it entered the Guinness Book of Records as the fastest growing consumer electronics product ever.

Consumers now have even more choice in how they view films, TV and other video genres at home with the rise in popularity of high-definition discs, which sold over a million units by the end of last year. In 2008 alone sales have already exceeded 701,000 copies. Additionally, the value of the DVD market is now worth more than twice as much as the peak of £893 million achieved by VHS in 1998.

The continued popularity of DVD for home entertainment is clearly illustrated by the charting of Casino Royale as the ninth highest selling DVD of the last decade, a film which was only released in early 2007 and has now exceeded sales of 3.1 million units. The film also charted as the highest selling Blu-ray title in the last year.

10 facts of 10 years of DVD...

* The first music DVDs to be released were The Three Tenors In Concert and Madonna’s The Girlie Show, both released by Warner Vision International in June 1998.
* Since DVD was launched 10 years ago 50,000 titles have been released into the market.
* In 2000 Gladiator was the first DVD to sell over 100,000 copies in one week. In 2001 the film sold a million copies.
* By 2000 one million DVDs had been sold.
* By 2003 DVD represented 70 per cent of the entire home entertainment retail market.
* In 2008 DVD now constitutes 99% of the home entertainment retail market.
* In 2006 Pirates of the Caribbean became the fastest selling DVD of all time, with 1.5 million copies sold in its first week of release.
* In 2007 Casino Royale was the best selling title of the year, with almost three million copies sold.
* Mars Attacks, which sold initially just 134 copies, was the first title to reach the Number 1 position.
* The Shawshank Redemption appeared in the best selling title charts of both 1998 and 2008.